NUTRITION STORE




THE CAVE




We worked with The Cave to create a brand aesthetic that can take a Vitamin and Supplement Store idea into their opening day and beyond.


SCROLL DOWN OR CHECK OUT THE LIVE SITE HERE

THE MISSION



On busy King street in Newtown, Sydney sits a buzzing Vitamin shop stocked with all the goodies for gym buffs to everyday passer byers wanting a refreshing smoothie and a healthy treat.

The store vision was to have a clean minimalist feel with a lively personality of the area, these are the elements created for The Cave's branding package for print, store front and online presence.



LOGO DESIGN



I created simple typography logo design that can be used for print and web



TYPOGRAPHY



The Cave Nutrition store already had this icon for their store logo.
I added typography and logo enhancement to bring together the icon artwork in a cohesive design that is used for the storefront.



BUSINESS CARDS



These business cards integrate the branding style.



STOREFRONT CONCEPT



Design and previews are submitted so clients can imagine what their
storefront will look like. I organized signage vendor and prepped designs for print.



ACTUAL STOREFRONT



All merchandise stocked and doors opened on 16 December right before Christmas.
The client decided to go with a black decal for the storefront, an excellent choice.



DESIGN THAT CAN BE USED FOR AN ASSORTMENT OF PROMOTIONAL MATERIAL



The logo designs we created can also be used for T-shirts and other promotional material as seen here for a promotional set up.



WEBSITE LOGO AND LAYOUT



Banner logo design and general theme customization and layout set on Shopify.



ONLINE BANNER



Online banner for social media and online usage.



PROMOTIONAL POSTERS



Inspired by a Lionel Richie meme, we designed this poster series to capture the theme of the meme, while incorporating the intended minimal yet lively elements.



ONLINE SUMMER PROMO IMAGES



RESULTS



We are blessed to witness this store dream come to life, we are honored that our visual contribution and design input was a part of the journey to the stores opening.


The Cave continues to be an inspiring and lively oasis in the middle of busy King Street at:

Shop 2/654 King Street Newtown NSW 2043.



VIEW LIVE WEBSITE